The Village Where Nothing Ever Happens
Shackleton in Spain in 2008 demonstrated the power advertising on Pay TV channels with a campaign promoting tourism in Miravete, the village where nothing ever happens (El pueblo en el que nunca pasa nada). The campaign was developed for El Consejo Especialista en Canales Temáticos, CONECT (Specialised Council of Thematic Channels). To test the efficiency of Pay TV the agency had to choose a product that was unknown and had never been advertised on television. The campaign would need