Press Release - Nissan Expands ‘Look Closer Nissan Delivers’ Campaign - New Marketing Effort Leverages ‘Quality Doesn’t Have to Be Boring’
FRANKLIN, Tenn., July 8 /PRNewswire-FirstCall/ -- Having planted a flag in the ground that proudly waves the Nissan badge with its ongoing "Look Closer Nissan Delivers" marketing campaign, Nissan North America, Inc. (NNA) (Nasdaq: NSANY) is taking on the competition in a new multi-media effort that utilizes third party quotes to highlight Nissan vehicles' "excitement edge." The new advertising, which encompasses broadcast, print, interactive and direct mail, begins airing today and will continu