The Retail Experience Roadmap
This article, titled "The Retail Experience Roadmap," appeared in the February 9/16, 2009 issue of Floor Covering Weekly , in my column " flooring the customer ." What serves as your retail experience roadmap? Three resources ground me when I think about the retail experience: Paco Underhill’s " Why We Buy ," Raymond R. Burke’s " 10 Principles of Retail Shoppability ," and Pamela Danziger’s "Pop! Equation: Field Guide to Shops That Pop" from her recent book Shopping . Paco states t