Can Enterprise 2.0 Afford to be Boring?
Here’s a truth. Web 2.0 is interesting; Enterprise 2.0 is boring. When social technologies cross the firewall, they seem to lose the ambience of red-blooded, consequential and anarchic excitement that surrounds them in the public space (take for instance the excitement over Iran on Twitter). Equally, they usually fail to penetrate into the most adrenaline-charged, pulse-pounding core of the world of business. Why is this, and why is this dangerous? Why do we need flame wars and Twitter tsunamis