Offline is the New Online. (or DUH, Where Have You Been?)
One of my favorite things to say is that online is just the aggregate for offline behavior. This came to me after a thorough examination of my behavior – what blogs I read, what links I click on, what friends I interact with – and the answer came down to the simple fact that if someone is actually doing something in “meatspace,” I am far more likely to engage with them. So – it’s not a shock to me that Digital Media Buzz is catching on to the trending of “Twitter parties” as a marketing str